Best 10 Social media monitoring apps, social media apps 2013, new gadgets apps 2013
There are time when doing your own
social media monitoring just isn't going to cut it. Here are the best ten
social media monitoring apps that money can buy.
1.) Scout Labs
Scout Labs describes itself as
"the simple, most intuitive way to measure and manage social media."
Scout Labs allows you to set up a search that your entire team can monitor,
combs through millions of social media sources, and offers real time metrics
for buzz volume, customer sentiment, industry analysis, and competitive share.
Scout Labs tracks sentiment
analysis, which means you can see not only whether people are talking about
your product or brand, but also whether they love or hate it-it's sort of like
a real-time, online focus group. A nice feature Scout Labs offers is the
ability to turn any result into an action oriented task, and then assign it to
a team member. Scout Labs also offers daily email alerts and a saved
bookmarking feature that allows you to save and share any particular result you
find important.
2.) Traceworks
Tracworks tagline is "set goals, plan, execute and optimize online marketing campaigns for all channels in one simple platform". TraceWorks allows you to automate your paid search and direct email marketing campaigns, along with tracking your organize traffic. Tracworks offers a dashboard that includes: a completely customization overview of all your activities, a summary of your natural vs your marketing clicks and conversions across all types of activities, and a personalized overview of goals and KPIs.
One of their best features is Marketing Cloud TV, which features videos from customers, other businesses, and even thought leaders to show you what’s hot in the field right now. It can be a huge help when you’re struggling for new ideas and to share your own when you’re really onto something.
One of their best features is Marketing Cloud TV, which features videos from customers, other businesses, and even thought leaders to show you what’s hot in the field right now. It can be a huge help when you’re struggling for new ideas and to share your own when you’re really onto something.
Tracworks tagline is "set goals, plan, execute and optimize online marketing campaigns for all channels in one simple platform". TraceWorks allows you to automate your paid search and direct email marketing campaigns, along with tracking your organize traffic. Tracworks offers a dashboard that includes: a completely customization overview of all your activities, a summary of your natural vs your marketing clicks and conversions across all types of activities, and a personalized overview of goals and KPIs.
One of their best features is Marketing Cloud TV, which features videos from customers, other businesses, and even thought leaders to show you what’s hot in the field right now. It can be a huge help when you’re struggling for new ideas and to share your own when you’re really onto something.
One of their best features is Marketing Cloud TV, which features videos from customers, other businesses, and even thought leaders to show you what’s hot in the field right now. It can be a huge help when you’re struggling for new ideas and to share your own when you’re really onto something.
Salesforce
Marketing Cloud
allows you the ability to setup certain keywords to monitor on a dashboard,
automatically track the keywords on blogs, image sharing sites and
micro-blogging sites, and then have it report back to you with an analysis of
the results. Data is captured in real-time as discovered and delivered to
dashboard analysis widgets.
4.) Shoutlet
Shoutlet allows you to create a
social media campaign, distribute the content, track the results of your
campaign's effectiveness. Shoutlet allows for the creation of a campaign across
a large variety of platforms-email, blogs, video, pod-casts, mobile advertising,
and more. Shoutlet allows for distribution to both free social networking
sites, such as Facebook and YouTube, and also for paid content placement across
its partners networks. Shoutlet allows for real-time tracking of your campaign.
As far as analysis goes, 3 different types of reports are offered: impressions
(what people thought of your content), engagement (how many people clicked on,
watched, listen to, etc., your content), and influence (how many times your
content was passed along).
5.) iKarma
iKarma is all about
harnessing the good things people are saying about you online. The main
principle is that people like to do business with people they trust-and that
trust is gained through referrals, testimonials, and word of mouth marketing.
iKarma allows you to capture customer comments, display online testimonials,
manage word-of-mouth, and get customer referrals and track and organize the
results.
You may
notice SocialOomph doesn't put a lot of emphasis on having a “pretty”
interface. This belies just how powerful their service is when it comes to
social media monitoring! Keep an eye on all your channels and any others you
deem worthy. You can also add various feeds for technology, breaking news, and
everything else you want, all while posting from one location.
With the idea of
ideas “spreading like wildfire,” the Wildfire app shows you just how true it
can be when you start monitoring your progress. Of note here is the
“comparisons” page which lets you compare different companies against each
other. For example, you can see how Domino’s is doing versus Papa John’s and
Pizza Hut in the social world.
Pardot is a B2B
online marketing suite that offers a huge variety of features and services,
including email marketing, landing pages, CRM integration, campaign reporting,
lead scoring, web analytics, sales alerts, search features, AND automation.
Advanced micro-level web analytics allows Pardot to capture
all relevant prospect activities, both on and off your site, and help you
determine who is showing the most buying signals. There's also an iPhone
app and desktop prospect monitor.
HubSpot focuses on 3 things: getting found online by more
qualified visitors, showing you how to convert
more visitors into leads, and giving you tools to close those leads efficiently. HubSpot
has a variety of graders: website, blog, Facebook, Twitter, keyword, page, and
link-all of which give you ratings based on carefully chosen criteria, then
show you how you can improve your numerical ratings. HubSpot helps you with
lead generation through gathering intelligence and automated lead nurturing.
HubSpot also tracks your reach, your competitors reach, and your blog's
analytics.
10.) Sentiment
Metrics
Sentiment Metrics is an online
reputation management service that not only monitors what is being said about
you, but whether what is being said is positive, negative, or neutral.
Sentiment tracker gives you detailed reports that you can break down by gender,
age group, or location. It also sends you email alerts every time something
negative is said about you online.
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